The Hidden Side of Publishing

Be careful what you wish for. 

 

That phrase is so annoyingly true on so many fronts, isn’t it? It’s right up there with “a good problem to have.” 

 

But I’m telling you, it’s true with book editors. You can clear all the hurdles of getting your proposal into the hands of publishers-- you can even get a deal (!!!) but if the editor is a bad fit, you are just at the beginning of your misery.

 

So I’m bringing you a conversation with MY FAVORITE book editor of all time, Stephanie Hitchcock this Wednesday, July 20th at 2 pm Pacific/ 5 pm Eastern.

 

It is so hard to find an agent, to get a book deal, to get anyone interested in your words. But that's just the beginning.

 

In an industry where celebrities, politicians, franchises, and business people can purchase 10,000 copies of their own books and tilt the scale of the best seller list in their favor, it’s hard for any book to break out. And it’s an investment to edit, design, print, and distribute and market any book, even one where the author didn’t get a huge advance. 

 

And so publishers, understandably, look for people who are known quantities, who have a big social media following, who they know will deliver and market the sh*t out of their book. 

 

But the problem is that this leaves so many incredible new authors undiscovered. So many aspiring writers feel beat down by a process that has made them feel like shit, when they (you!) actually have a life-changing story to share. 

 

We have so many incredible writers in this community who are working on AMAZING projects. It’s our goal to make sure every single one sees the light of day, whether published traditionally, self-published, serialized, optioned by Netflix, sky-written, or however else it can get to market. 

 

But the first step seems to always be agonizing over, second-guessing and (in some cases downright making up) what the h*ll publishers are looking for!? Agents, coaches, and other authors will all tell you what publishers want or don’t want as if they’re some monolith. When really every truism has exceptions. 

 

How can you become an exception? 

How can you be the project a publisher says yes to when their job is mostly to say no? 

 

In our Zoom, Stephanie and I are going to get into all of it. Stephanie was at Harper when she did my book and is now at an imprint of Simon & Schuster. She is as big-time a New York publisher as you can get, but her specialty is around nonfiction books told by uncommon thought leaders and diverse authors. She’s absolutely incredible. You are going to love her. 

 

DO NOT come to this event ready to pitch her your book. It’s not the time or place and it’s not respectful of all the other people in attendance who aren’t pitching their book to her. BUT do come with all your questions! 

 

I’m going to talk to her about what happens once a submission gets to a publisher and an editor falls in love with a project. (Because I’ve had a few books where I got ALL the way to an editor falling in love, but their boss couldn’t get there. . .) We tend to think it’ll all go smoothly once you get an agent. Then once you get it to a publisher. Then once a publisher says yes. 

 

But that’s when the hard part starts. 

 

We’ll discuss how to put the right stuff out there so that those discussions in rooms you are not in go the way you want. AND how to make sure it’s the right deal and the right publishing house for you. 

 

It’s gonna be an awesome conversation. Will I see you there?